How the brand portfolio adds value to their stakeholders Essay

How the brand portfolio adds look on to their stakeholders - Essay Example(BBC News, 2008) In tattle to the success of Zara, the importance of branding as well as the impact of the Zaras branding strategy as a Fashion Clothing partnership and within the Market Environment of the global fashion industry will be analyzed followed by discussing how fashion branding affects the customers perceived quality and value with regards to Zara as a social club and the companys loyal customers when purchasing and using a wide-range of Zaras clothing line.Upon discussing the impact of branding over the company and customers image, the most recent branding theories which has existed between the years 1996 to 2008 will be compared and contrast. Based on the identified list of branding theories, its relevantapplication to a wide variety of international fashion business including the scope and scale of fashion branding within the European fashion market and the global background will be thorough ly discussed. As part of the conclusion, ways in which brand portfolio adds value to the stakeholders of Zara will be tackledFashion industry has a actually saturated market all over the world. Because of the tight competition in the global fashion industry, the need for clothing companies to develop and promote a sure-fire brand has been considered as one of the key factors behind the success of a clothing company.According to King (2008), branding is more than just choosing a embodied name and advertising it in the newspaper. Basically, a successful brand is not limited on developing familiarity on the part of the companys rank consumers. It should make the companys target consumers feel special when being associated with a brand.With the use of effective advertising and marketing strategy, the marketing manager of Zara is up to(p) to create brand equity which increases the brand popularity. For this reason, brand